With a degree in Arts, Entertainment & Media Management, I spent over a decade consulting prominent advertising and PR agencies. For years, I was their go-to for all things multicultural—their diversity, equity and inclusion touchstone. In time, it only made sense to build my own agency to offer these services and more. Enter: Concrete Runway, my media and talent relations agency.

Concrete Runway

I founded Concrete Runway to bring a new, bolder vision to your brand. Through media relations strategy, talent relations and creative project management, we use compelling storytelling to help you bolster consumer engagement through the lens of DEI and social justice.

Our services include brand activations, event amplification, production strategy, influencer strategy and engagement, brand development, media relations, copywriting and more.

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OUR TEAM

DANA N. ANDERSON

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Agency Director/Account Executive

TRACY ANDERSON

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PR Strategy/Partnerships Director

GWEN BARKER

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Executive Producer

KATE O’CONNELL

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Creative Director

CAMILLE JOHNSON

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PR Account Supervisor

MEGAN LEWIS

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Creative Strategist/Content Producer

Selected Clients

Media Placements

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“Dana is an energetic, highly responsible and smart production professional. She was my go-to person for all our productions. Dana’s organizational and administrative skills in budget maintenance, generating status reports, handling petty cash, contact list building and adhering to tight (sometimes impossible) schedules are all part of her ability to multitask and work well under pressure. Her knowledge of freelance and union/non-union labor rates, vendor pricing and production services make her a strong and resourceful negotiator, and someone I could count on to come in at or under budget. She also has a direct and professional ability to resolve disagreements without escalating to conflict. 

Dana’s passion for the creative process keeps her engaged with the artists, and she relates to the creative staff well because her attitude is inspirational. Most production staff views the creative as a ‘product’ whereas Dana treats it like an art form, without ever forgetting that it is a business.” 

Marc Lichtenstein
Assistant Vice President of Customer & Digital Experience Combined Insurance